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<br />DESTINATION MARKETING & TOURISM DEVELOPMENT PROGRAM <br />AGREEMENT <br /> <br />C f'{ 'LOD~ ~ ~6' <br /> <br />THIS AGREEMENT is entered into by and between the Kodiak Island Borough, <br />Alaska, (Borough) and the Kodiak Island Convention and Visitors Bureau (contractor) <br />for the purpose of setting forth the terms and conditions pursuant to which the contractor <br />shall be contracted to provide destination marketing and tourism development activities <br />for the Kodiak Island Borough. <br /> <br />Section 1. INTENT OF AGREEMENT. The contractor is hereby contracted to <br />provide a Marketing Committee (KICVB Board of Directors) and one full time <br />equivalent to focus on destination marketing and tourism development in the Kodiak <br />Island Borough. <br /> <br />Section 2. SCOPE OF WORK. The contractor will work with the Marketing <br />Committee to accomplish the following tasks identified in the document, such as: <br /> <br />a. Produce collateral marketing materials, including the Explore Kodiak Visitor <br />Guide <br />b. Continue to provide information about Kodiak region to the traveling public <br />c. Maintain and staff the Kodiak Visitor Center <br />d. Keep the Borough Assembly and community at large informed as to the <br />results of marketing efforts and the state of the local tourism industry <br />e. Work with the Alaska Travel Industry Association and other statewide <br />marketing organizations to ensure Kodiak is represented in their ongoing <br />national and international marketing programs <br />f. Continue work with the communities in the Kodiak Island Borough to <br />determine the role tourism does and can play in the community economies <br />g. Work with the Kodiak Chamber of Commerce to transform the visitor <br />industry into a significant component of the Kodiak region's economy <br />h. Continue development of the website to improve its usability and <br />visibility to visitors, potential businesses and residents <br />1. Work with Kodiak College, the Kodiak Island Borough School District, <br />Kodiak Area Native organizations, and other organizations to encourage <br />entrepreneurship and assist small business development in the visitor industry <br />J. Develop a travel press kit to be available on the web site, develop a <br />distribution plan for the kit to various travel media <br />k. Explore new employment and business opportunities related to the Kodiak <br />visitor industry <br />1. Continue work with the airline industry and the Alaska Marine Highway <br />System to maintain and improve access to the Kodiak region <br />m. Work with the Kodiak Branding and Marketing Committee to develop <br />cooperative marketing opportunities in culinary tourism <br />n. Continue participation in the Comprehensive Economic Development <br />Strategy committee to foster an understanding of the tourism industry and <br />opportunities and challenges facing the industry <br /> <br />I <br /> <br />l <br /> <br /> <br />E <br /> <br />- <br />~ <br />